No damn advertising at all. I don’t care how warm and fuzzy Google is, I don’t want to be tracked like an animal and "targeted" with anything, least of all guesswork about what I want, no matter how educated that guesswork is.
National mottos have been around almost as long as nation states, yet the UK has been characteristically demure about committing a spirited slogan to paper....
...So, in the interests of representing Britain in all its rich diversity, below, we present not 10, not 100 but 1,000+ of the best mottos for the UK, submitted by our readers.